AI-Native Learning Experience Platform

Overview

Chaptyr is an AI-enabled EdTech platform designed for both educational institutes and students.

I worked as the founding product designer, leading the platform's creation from scratch. I was responsible for product design, brand identity creation, and social media campaign designs.

Challenge

Designing distinct, low-friction onboarding pipelines for two primary user groups with different technical proficiencies—administrators and students.
Structuring an intuitive interface for a complex, AI-integrated knowledge management system without overwhelming the user.
Building student-side flows that actively encouraged self-guided learning through AI-driven quizzing and query resolution.

Solution

Mapped and designed comprehensive end-to-end user journeys, enabling institutions to easily configure their environments and seamlessly onboard their student bases.
Designed the UI framework for the platform's core AI tools. This included a centralized knowledge hub where students could query past lectures, manage assignments, and track class notifications in real time.
Directed the brand from the ground up. I iterated through multiple logo concepts to finalize a modern, minimal mark, and compiled robust brand documentation detailing color systems, typography, and visual guidelines to ensure consistency across the main website and social touchpoints.

Outcome

Shipped a comprehensive, developer-ready UI/UX framework for both the institutional and student-facing sides of the platform.
Successfully translated complex AI capabilities into an accessible, user-friendly learning interface.
Delivered a cohesive, documented brand system to ensure scalable visual consistency across all digital and marketing assets.